POWER WORDS

Certain words are used frequently by recruiters in their job descriptions. You can study recruiters' advertisements and job descriptions and try to use these words in your CV and covering letter. The most powerful words are verbs. And the most powerful verbs are action verbs. (Action verbs describe dynamic activity, not state).

So you should use plenty of action verbs matched to your skills, and use them in the active form, not the passive form. Which of these two sentences do you think is the more powerful?

Active form: I increased sales by 100%.

Passive form: Sales were increased by 100%.

Here is a list of typical action verbs categorized by skills:

· Communication skills: address, arbitrate, correspond, draft, edit, lecture, mediate, motivate, negotiate, persuade, present, publicize, reconcile, speak, write

· Management skills: assign, attain, chair, co- ordinate, delegate, direct, execute, organize, oversee, plan, recommend, review, strengthen, supervise, train

· Research skills: collect, critique, define, detect, diagnose, evaluate, examine, explore, extract, identify, inspect, interpret, investigate, summarize, survey

· Technical skills: assemble, build, calculate, devise, engineer, fabricate, maintain, operate, overhaul, program, remodel, repair, solve, upgrade

· Creative skills:conceptualize, create, design, fashion, form, illustrate, institute, integrate, invent, originate, perform, revitalize, shape

· Financial skills:administer, allocate, analyse, appraise, audit, balance, budget, calculate, control, compute, develop, forecast, project

· Sales skills:sell, convert, close, deal, persuade, highlight, satisfy, win over, sign

· Teaching skills: advise, clarify, coach, elicit, enable, encourage, explain, facilitate, guide, inform, instruct, persuade, stimulate, train.

BRITISH AND AMERICAN ENGLISH

There are sometimes differences between British and American English and conventions. Here are some of the most important differences for your CV/resume and covering letter.

UK: CV/curriculum vitae

US: resumé, resume

UK: covering letter

US: cover letter, covering letter

UK: A4 (210 x 297 millimetres)

US: Letter (8 1/2 x 11 inches)

UK: Mrs, Miss

US: Ms

UK: Dear Sirs

US: Gentlemen

UK: Yours faithfully

US: Yours truly

UK: Yours sincerely

US: Sincerely, Sincerely yours, Yours truly

UK: Managing Director (MD)

US: Chief Executive Officer (CEO), General Manager

UK: DD/MM/YY example: 30/12/99 30 December 1999

US: MM/DD/YY example: 12/30/99 December 31st 1999

Summary

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Text IV. Resumes and Covering Letters	\|	Tips of Success

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