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The Action-Centric Model

The Action-Centric Perspective is a label given to a collection of interrelated concepts, which are antithetical to The Rational Model. It posits that:

designers use creativity and emotion to generate design candidates, the design process is improvised, no universal sequence of stages is apparent – analysis, design and implementation are contemporary and inextricably linked.

The Action-Centric Perspective is a based on an empiricist philosophy and broadly consistent with the Agile approach and amethodical development. Substantial empirical evidence supports the veracity of this perspective in describing the actions of real designers. Like the Rational Model, the Action-Centric model sees design as informed by research and knowledge. However, research and knowledge are brought into the design process through the judgment and common sense of designers – by designers "thinking on their feet" – more than through the predictable and controlled process stipulated by the Rational Model. Designers' context-dependent experience and professional judgment take center stage more than technical rationality.

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