IV. Match the words or phrases from the article to the definitions.

1. the most important company of its type in the world (noun, paragraph 1)

2. measures of quality by which the processes of producing goods in factories are judged (noun, paragraph1)

3. to sell products more cheaply (verb, paragraph 1)

4. employing another company to do work for you (verb, paragraph 2)

5. people who are interested in how much money they pay for a product (adjective, paragraph 6)

V. Discuss.

1. Can companies outsource and still maintain quality?

2. Can companies do everything in their home country and still remain competitive?

3. How can companies build loyalty among consumers?

VI. Render the text.

LISTENING 1

A Successful Company

(Market Leader Pre-Intermediate Unit 3 Recording 3.1, 3.2, 3.3)

I. Work in pairs. Agree on the three most important factors from those in

The list below which can make a company successful.

· focusing on how to increase market share

· having a strong company culture

· having user-friendly packaging

· having good designers who also understand production

· responding to the needs of the workforce

· starting with a simple business idea that is easy to understand

II. Listen to the first part of the interview with Peter Jelkeby, IKEA’s UK

Deputy Country Manager. He talks about four factors that make IKEA a

Successful company. Listen and number the four factors in task I in the

Order he mentions them.

III. Listen to the second part of the interview and complete the notes.

IKEA manages to stay ahead of the competition by:

· ____(1) the market and the customer ____(2).

· understanding how the ____(3) are acting

· being not only about products, but also about ____(4) to people’s needs

IV. Listen to the final part of the interview and decide which of the following

Was the interviewer’s question.

1. What new projects are you involved in at present?

2. How can you keep up your performance at such a difficult time for the economy?

3. What are the things a successful international business must do?

LISTENING 2

Presenting your company

(Market Leader Pre-Intermediate Unit 3 Recording 3.4)

I. Which of these suggestions do you agree with?

To make an effective presentation, you should:

1. find out as much as possible about your audience

2. introduce yourself (name, position, company)

3. start with a joke

4. outline the structure of your talk

5. vary the tone of your voice

6. refer to your notes as often as possible

7. use clear visual aids

8. summarise your main points.

<== попередня сторінка	\|	наступна сторінка ==>
Company strategy	\|	II. Listen to the presentation about Tara Fashions. Complete the chart.

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