Writing

As a member of the Marketing Department of HFDP, design a sales leaflet for the campaign to relaunch Kristal Water. The leaflet will be inserted into lifestyle magazines and sent out as part of a direct marketing campaign. It should attract attention and communicate the reasons why people should buy Kristal. It should also include a slogan.

MODULE 4

MANAGING PEOPLE

Vocabulary

1. accept 2. agenda 3. agree (with, on) 4. aim 5. apologize (to, for) 6. argue (about, with) 7. benefit § for the benefit of 8. build up 9. carry out 10.cautious 11. chairperson 12. challenge 13. charismatic 14. complain § complaint 15. contribute (to) § contribution 16. credible § credibility 17. deal (with) 18. decisive 19. delegate 20. deputy 21. determine 22. enable 23. encourage 24. ensure 25. evolve 26. exceed 27. fair adj 28. favour § be in favour of 29. flexible 30. gift

31. impulsive 32. link 33. magnetic 34. motivate § motivation 35. objective 36. passionate 37. patient 38. patience 39. persuade § persuasion § persuasive 40. pressure 41. promptly 42. put pressure (on) 43. prosper § prosperity § prosperous 44. provide 45. purpose 46. reduce 47. reflect 48. report (to, on) 49. respect n, v 50. respond (to) 51. ruthless 52. satisfy § satisfaction 53. share v 54. stand back 55. summarise 56. support n, v 57. team 58. thoughtful 59. trust n, v 60. work out

LEAD-IN

I. Discuss these questions:

What do you think is implied by the statement given by John Peet, British Management Consultant: “Management problems always turn out to be people’s problems”?

What qualities and skills should a good manager have? Choose the six

Most important from the list.

To be a good manager you need to:

- like people

- enjoy working with others

- give orders

- listen to others

- make suggestions

- judge people’s abilities

- plan ahead

- be good with numbers

- make good presentations

- be persuasive

BUILD YOUR VOCABULARY

I. Look at these words based around manage and organise. Pronounce them.

Complete the sentences using the words. Translate the sentences into

Russian.

Manager managing management managerial

Organize organization organizational

1. Can you learn how to be a …, or are you born one?

2. The company became a world-wide … in just twenty years.

3. In Britain the Chief Executive Officer is called the … Director.

4. An … chart shows the structure of the entire company.

5. The firm went bankrupt because of bad … .

6. I’d like you to … these files in alphabetical order, please.

7. It was the most difficult … decision she had ever had to make.

II. Which of the adjectives from the list would you use to describe an ideal

Leader?

Decisive charismatic cautious aggressive magnetic informal

Passionate energetic ruthless thoughtful flexible persuasive

<== попередня сторінка	\|	наступна сторінка ==>
You want to do the following during the call.	\|	Motivating impulsive fair

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