Questions to the text
1.Is PR an american invention according to the author?
2. What is said about numerals?
3. What is said about pictorial messages?
4. What did ancient people write on?
5. Why holy books are considered to be a form of public relations?
6. What PR techniques did Greeks and Vikings used?
7. Why were army uniforms invented?
8. Where (in what industry) is corporate identity the most visible?
9. Why red London bus has become a symbol of London?
Exercise E. True /false
1.PR is an American invention.
2. Coca-cola, Hollywood and Mickey Mouse are Greek inventions.
3. Pictogras were before there were alphabets and numerals.
4. Ancient people wrote on stone, papyrus and leather.
5. Ancient people tried to create an understanding of their faiths.
6. PR techniques are hundred years old.
7. Kings led armies with a military uniform on their shields.
8. Corporate identity is very important in the world of transport.
9. Public is as new as Egyptian civilization.
Exercise Form the noun according to example:
Example: Invent— invention
Distribute — Manipulate — Relate — Donate — Communicate —
Exercise F. Discussion
1) What corporate identity colours in your country can you think of? (think of large supermarkets, fast-food restaurants, gas-stations,etc.)
2) Do you agree with the author that holy books are a form of PR for faiths? Do they create understanding?
3) Red bus is the symbol of London. What is the symbol of your city?
Exercise G. Read and retell.
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