Text В Tasks and Objectives of House Journal

Printed media,such as house journals, play an important role in employee relations. Employee communications have made a long wayfrom the house journals of the 19th century. Then it was anidea that a house journal is a form of charity.The idea that a house journal is a one-way form of communication is out of date.In the 19^th century the management was telling employees what it wanted them to know. The modern employee newspaper must be independent, publish readers' opinionsand be prepared to publish criticismof the organisation. It has moved from a management pulpitto a staff forum.It has developed into a medium of two-way communicationinstead of management propaganda.

Employee communications does not only explain company policy. It also explains bonuses, contestsand training schemes.

Finally, is to make the workers feel that their voice is important. It can be opinions on advertising, house style,the company name, packaging and other matters.

Good employee communications' can increase productivitybecause productivity is not only about people working harder but working enthusiastically, proudlyand efficiently.People work better when they understand what the company is doing and why.

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Public Relations Specialist in the USA	\|	Text В Organization of publishing houses

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