• Гідрологія і Гідрометрія
• Господарське право
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• Економіка природокористування
• Економічна теорія
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• Історія України
• Кримінально виконавче право
• Медична радіологія
• Методи аналізу
• Міжнародне приватне право
• Міжнародний маркетинг
• Основи екології
• Предмет Політологія
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Text В Organization of publishing houses

Publishers are like four different businesses combined under one roof.These four departments of the publishing house are:

1. The editorial department. This department produces the edi­torial contentof the jornal and sets its character.

2.The advertisement or marketing department. This is a sales departmentwhich earns incomefor the publisher by selling ad­vertisement spaceto advertisers. The cost of the space depends on the circulation figures(number of copies sold) and the readership figures(number and kind of people who read the publication).

3. Production department. This department manages the print­ing of the journal which contains the editorial and the advertise­ments. Working with the other departments (including circulation), the production department has to forecast salesand produce the required number of copies.

4. Circulation department. This is another sales department which has responsibility for selling copies through its circulation representatives to wholesalers, newsagentsand street vendors,and for organising distributionby road, rail,sea or air.

The PR specialist works with the editorial department. It is not necessary to contact the advertisement side. That is the work of the company advertising manager and the advertising agency space buyer. However, if the PR manager is responsible for both adver­tising and public relations he or she should remember the distinc­tions.The PR practitioner should not talk to an editor about ad­vertising or to an advertisement manager about editorial matters.The editor and advertisement manager have separate functions. PR specialist should hot try to buy space if editorial coverage is given or agreeing to buy advertisement space because editorialcoverage is offered. The two should be kept apart.A PR story being pub­lished because it is worth printingand advertisement space being bought because it is worth buying.

Adapted from F. Jefkins

PR manageror consultant must not pay for the editorial. This would be a breach of the IPR Code of Professional Conduct.

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