Exercise 6. Retell the text

Exercise 7. Make up a topic on the given theme (9-10 sentences).Think of adverts which use the following to sell a product: celebrity, authority (e.g. a doctor), a good song, something free, humor, a good slogan, a story, animals or nature.

Exercise 8. Answer the questions

1. Are there any products that you have bought recently because of adverts?

2. Have you bought something recently which wasn’t as good as the advertisement made you think?

3. Do you think people should be allowed to advertise alcoholic drinks, political parties?

4. How successful do you think the following forms of advertising are: cold-calling, sports sponsorship, brochures in your letter-box?

5. Are there any adverts which make you not want to ever buy the product?

Exercise 9. Discussion on the given topics.Talk about one of the statement below, saying if you agree or disagree. Give reasons. Listen to your partner. Do you agree with him / her?

1. ‘Advertising should be banned from schools.’

2. Advertising doesn’t make anyone a zombie or a robot; if it did, we would have had a perfect society”. What is your opinion on the point?

3. Try to compare the process of advertising in different countries.

Exercise 10. Write a letter of invitation.

Read the sample of information letter of upcoming conference and write a letter inviting … to submit an abstract for publication in the Journal of Abstracts.

Dear…, I would like to inform you of upcoming conference, “ISFD 4 – International Symposium on Ferroic Domains and Mesoscopic Structures,” in Vienna, Austria, March 25-30, 2014. The conference is organized by the Institute for Experimental Physics of the University of Vienna and the Austrian Physical Society. Our conference will pay for participients’ accommodations, including full board and lodging at the conference hotel during the conference. Beyond this, the conference organization has no financial responsibility for your stay in Austria. Looking forward to seeing you in Vienna. Sincerely yours, (Signature) Name

Exercise 11.Imagine that you work for an advertising firm. Make up an advertisement of a product or service your firm offers or an advertisement for car answering the following questions:

What sort of car is it? What colour is it? What condition is it in? How much has it run? Could you send me the price list and other information?

Exercise 12. Write an essay (7 sentences). Do you think advertising for alcohol should be banned? Why / why not?

1. Choose the right variant. This company has forty____

a) employees

b) employers

c) boss

d) students

2. Choose the verb.

a) advertiser

b) advertisement

c) advert

d) advertise

3. Choose the right variant. _____ is a design or symbol which companies use to identify their product

a) logo

b) advertisement

c) advert

d) slogan

4. Choose the word which doesn’t concern to advertisement

a) junk emails

b) cold-calling

c) pitch

d) student

<== попередня сторінка	\|	наступна сторінка ==>
Exercise 5. Answer the questions according to the text.	\|	HAND OUT №107

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