TV and Radio

Watching television is one of the great British pastimes! Broadcasting in the United Kingdom is controlled by the British Broadcasting Corporation (BBC) and the Independent Broadcasting Authority (IBA). The BBC receives its income from the government, but the private companies controlled by the IBA earn money from advertising.

National radio is controlled by the BBC, and listeners can choose between four stations. Radio 1 is a pop-music station with news and magazine-style programmes. Radio 2 plays light music and reports on sport. Radio 3 plays classical music whilst Radio 4 has news programmes, drama and general interest programmes. There are many local stations, some private and some run by the BBC. Their programmes consist mainly of music and local news.

The BBC has two TV channels. BBC 2 has more serious programmes and news features. The IBA is responsible for looking after the regional independent TV companies who broadcast their own programmes and those they have bought from other regions. There is a break for advertisements about every 15-20 minutes. The most recent independent channel is called Channel 4 and it has more specialized programmes than the main channels. All these channels are basically national, with just a few regional programmes, for example extra news programmes.

Breakfast TV (magazine programmes on BBC and ITV, giving news and interviews from approximately 6 a. m. to 8.30 a. m.) is very popular.

In general, people think the programmes offered on British television are of a very high standard. Some people, however, are becoming worried about the amount of violence on TV, and the effect this may have on young people. TV and radio are also two of the main teaching channels used by the Open University. This 'university of the air' allows many thousands of students to study at home for degrees they never would have obtained in the main educational system. They also have to do without sleep as most of their programmes are broadcast early in the morning or late at night!

New technology has made it possible for viewers to receive many more programmes into their homes through satellite TV. The 1990s saw many changes in British TV and radio.

Read the text “American mass media”. Try to understand it and then do the tasks that follow.

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<== попередня сторінка	\|	наступна сторінка ==>
Press in Britain	\|	American Mass Media

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