VOCABULARY
Ex.1 Find words in the business plan text that mean the following:
1 what an organization can do better than its competitors
2 able to continue over a period of time
3 the sales businesses expect to achieve in a particular period of time
4 where total costs equal total income from sales and the company makes neither a profit nor a loss
5 the total income received by a business before any expenses are paid
6 an investor's plan for getting their investment back and potentially realizing a profit
7 the people who establish a company or other organization
8 the people who are employed in an organization
2 Use the words from the previous exercise to fill in the gaps below.
1 Company are often much too optimistic, and make unrealistically high
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