Pull Promotions

Pull promotions are those activities that you bring to the customers.

Sampling Price reduction promotions Coupons Combination offers or bundling Premiums Contests and sweepstakes

It is a give away of trial amount of a product to the customers, normally in small portion, and free of charge. It is commonly use in foodservice industry and it is a very efficient tool for promotion. Examples: Starbucks serves free samples of new product in the stores to seek for opinion from their customers. These occur when price is reduced for a limited time and this encourage trial and increase sales. Examples: Many resorts offer special rates during the low season to increase the volume. These are vouchers or certificates that offer the savings to customers and stimulate the customers to purchase the product. Some coupons are sent to customers by direct mail, some are place in newspapers and magazines. Example: Coupons are widely used in foodservice industry. For example, McDonald’s offers $5-off cash coupon for every meal purchase to boost the sales. It is the combinations of two or more products or services and offering for a special rate. The cost for the combination offers is normally cheaper if buys each product separately. Example: McDonald’s and KFC offer value meal with the sandwich, French fries and a drink for a price which cost cheaper than each item bought separately. It is the incentive to customers to buy the product by giving away free goods or offering at a reduced price. Customers need to make a purchase of the product in order to redeem for the premium. Example: Normally the featured and collectible toys for McDonald’s ties in to the newly launch of the Kung Fu Panda movie to attract kids and offer for limited time only. It is a way to give customers a chance to win prizes, in the form of cash or even vacations. A contest is to encourage customers to make a purchase of the product and submit an entry to enter the contest. Example: Sweepstakes are frequently used by fast-food restaurants to boost business. One of the most popular sweepstakes has been the “McDonald’s Monopoly instant-win " game-piece”.

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Different Promotions Tools Associated with Push Promotions	\|	Price and Different Pricing Methods

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