Point-of-sales
(POS)
displays
| It is the display at the counter of quick service or fast food restaurants or as table tents in the restaurants. The main function of the display is to stimulate increased sales.
Example:
Include signs, banners to building exteriors, table tents displayed by hotels in the lobbies, restaurant outlets, room service menu, elevators and guest rooms.
For example, Marco Polo Hong Kong Hotel organizes Oktoberfest (German Beer Festival) in October every year. The hotel displays banners and posters to promote the festival.
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Cooperative
advertising
| It is a joint marketing activities with selected intermediaries, it requires teamwork and advertising cost can be shared.
Example:
In hotels, cooperative opportunities are most likely to be hotel and transportation companies such as cruise lines, airlines, rail lines). For examples, Cathay Pacific Airway has the cooperative advertising with the Mandarin Oriental Kuala Lumpur to sell for a holiday package.
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Advertising
materials
| Different forms of advertising require different advertising materials to be effective. There are different requirements and consideration for advertisement that are 2-dimensional versus those that are 3-dimensional.
Example:
Advertising materials that prepared for radio commercial may be different than the newspaper ad or TV commercial.
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Traditional
collateral
material
| It is mainly for printed version of advertisement.
Example:
Most companies use the promotional efforts such as brochures, flyers or directories to promote the company product offerings. There is usually a theme running through all the collateral material so that consumers can associate it and spot it every time they see the ad.
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