III Answer the questions
1. Can producers sell anything they want to consumers?
2. How is the success rate of the producer and/or retailer usually improved?
3. What is market research carried out for?
4. What five activities are all traditional forms of marketing based on?
5. What does research into the 5Рs involve?
6. Is fashion interesting only for wealthy people?
IV Complete the sentences with the words from the text and translate them
1. Market research is carried out to ….
2. Research helps … .
3. All traditional forms of marketing are based … .
4. Producers and retailers have to make sure … .
5. Rapid Response involves … .
6. The information provided includes … .
V Give definitions to the terms: market research, the five Ps, Rapid Response
VI Translate the sentences into English
1. Споживачі хочуть задовольнити свої потреби.
2. Виробники та продавці повинні досліджувати бажання споживачів.
3. Ринкові дослідження допомагають отримати інформацію про те, що споживачі очікують від продукції.
4. П’ять ключових термінів маркетингу – це продукція, люди, реклама, ціна, місце.
5. Існує багато різних аспектів, які необхідно дослідити.
6. В наш час не тільки заможні люди цікавляться модою.
7. Якщо продукція не доступна, споживачі втрачають до неї інтерес.
Reading and writing skills
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