• Гідрологія і Гідрометрія
• Господарське право
• Економіка будівництва
• Економіка природокористування
• Економічна теорія
• Земельне право
• Історія України
• Кримінально виконавче право
• Медична радіологія
• Методи аналізу
• Міжнародне приватне право
• Міжнародний маркетинг
• Основи екології
• Предмет Політологія
• Соціальне страхування
• Технічні засоби організації дорожнього руху
• Товарознавство продовольчих товарів

Dialogue No 2

Richard and Sara are discussing personal selling.

RICHARD: Do you know that there is a traditional point of view that salespeople are born, not made.

SARA: Nonsense, I am convinced that good selling can be developed by proper training and experience.

RICHARD: May be you are right but some firms, however, prefer to let a person "prove" himself or herself in the field first, before going through the time and expense nec­essary to give intensive training.

SARA: I, for one, would welcome the chance to prove myself and to know that my good efforts are quickly recognized and rewarded.

RICHARD: It goes without saying that selling jobs are rewarding because in few other types of work can the fruits of one's efforts be so clearly revealed as in direct sales.

SARA: Not only because of that. I like this job because it gives freedom of action. Many sales positions require people who can work effectively on their own with minimum supervision. To my mind, the freedom of selling offers both a comfort and a challenge.

RICHARD: It depends. On the one hand, the freedom of sell­ing is an advantage but on the other hand, it is a signifi­cant responsibility because a salesperson is the major and often the sole contact that a customer has with a company, and by his or her actions, people will form high or low opinion of the company.

SARA: If you ask me, responsibility is not a disadvantage, it gives the salesperson an additional self-respect being the company representative. The sales force can also be proud because selling as a form of personal communica­tion between a salesperson and a customer is an ancient occupation. Trading companies and salesmen were pres­ent in Mesopotamia in 2500 B.C. and Phoenician sales­men sailed the Red Sea and the Persian Gulf from 1500 to 1200 B.C.

RICHARD: I give up!

Listen to Dialogue No 2 between two speakers and answer the questions below. Then listen again and check your answers.

1. What occupation are the speakers discussing?

2. What main aspects of selling jobs are mentioned in the dialogue?

3. How can the company be benefited or harmed by the sales force?

4. According to you, are good salespersons born or trained?

5. What is meant by freedom of action? Is it equal to freedom of selling?

Unit 3. READING COMPREHENSION

Читайте також:

1. A. Make up short dialogues expressing your opinion, agreeing or disagreeing. Use the prompts given below.
2. A. Read the dialogue and reproduce it in Indirect Speech.
3. A. Sarah and Ken are having an argument. Read what Sarah says and complete the dialogue with Ken’s answers from the box below. Then try to guess his last answer.
4. Answer the questions to the dialogue.
5. B. Read and translate the dialogue.
6. C. Answer questions to the text. Make up a dialogue on the basis of this information.
7. Complete the dialogue with the options (1, 2, 3, 4). Then act out the dialogue.
8. Compose dialogues using the key words for the situations given below.
9. D. Make up short dialogues expressing lack of certainty and surprise. Use prompts given below.
10. Dialogue
11. Dialogue
12. Dialogue

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