• Гідрологія і Гідрометрія
• Господарське право
• Економіка будівництва
• Економіка природокористування
• Економічна теорія
• Земельне право
• Історія України
• Кримінально виконавче право
• Медична радіологія
• Методи аналізу
• Міжнародне приватне право
• Міжнародний маркетинг
• Основи екології
• Предмет Політологія
• Соціальне страхування
• Технічні засоби організації дорожнього руху
• Товарознавство продовольчих товарів

RETAILING

Retailing is selling goods and services to the ultimate consumer. Thus, the retailer is the most expensive link in the chain of distribution. Being middlemen, they make their profit by charging the customer 25 to 100 per cent more than the price they paid for the item.

The retailers operate through stores, mail-order houses, vending machine operators. There are different types of retail stores: department stores, discount houses, cooperatives, single line retailers. The major part (over 95 per cent) of retail establishments concentrate on a single line of merchandise for example, food, hardware, etc. But nowadays there is a trend for many single line stores to take on a greater variety of supplies.

The retailer performs many necessary functions. First, he may provide a convenient location. Second, he often guarantees and services the merchandise he sells. Third, the retailer helps to promote the product through displays, advertising or sales people. Fourth, the retailer can finance the customer by extending credit. Also the retailer stores the goods in his outlet by having goods available.

Comprehension Questions

1. What is retailing?

2. What are four different types of retail stores?

3. What are at least two types of retailing that do not include the use of a store?

4. What way does a retailer serve a customer in?

5. What way does a retailer serve a manufacturer in?

6. Which per cent of the price of the good sold goes to the retailer?

7. What is the trend with a single line retailer now?

Vocabulary Practice

1. ….. is one function a retailer may a) mail-order

perform.

2. You can buy newspapers, cigarettes, b) discount

cookies from a ……

3. …. Is the most expensive link in the c) vending-machine

chain between a producer and a consumer.

4. The firm … food quality of the d) guarantees

product.

5. She doesn’t like to go shopping ,she e) retailer

prefers to do it by ….

6. The department store is having a sale f) extending credit

and there is a 20 per cent …. on all

light dresses.

7. Wholesaler is an important….between g) link

a producer and a consumer.

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