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ADVERTISING

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These messages are usually paid for by sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action.

Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Non commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement.

Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Mass media can be defined as any media meant to reach a mass amount of people. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages.

In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide.

UNIT 5

The following sentences are from the text below. Read the sentences and decide where they fit in the text.

A. Thus an import is any good (e.g. a commodity) or service brought in from one country to another country in a legitimate fashion, typically for use in trade.

B. Import of goods normally requires involvement of the customs authorities in both the country of import and the country of export and are often subject to import quotas, tariffs and trade agreements.

C. The seller of such goods and services is referred to as an "exporter" who is based in the country of export whereas the overseas based buyer is referred to as an "importer".

D. Nonetheless, these small exports are still subject to legal restrictions applied by the country of export.

Читайте також:

1. ADVERTISING
2. Advertising and modern world
3. Advertising Design
4. Advertising involvement
5. ADVERTISING MEDIA
6. Consumer advertising
7. GOALS OF ADVERTISING
8. Marketing and advertising in industry
9. Media of recruitment advertising
10. RUNNING AN ADVERTISING CAMPAIGN
11. THE PURPOSES OF ADVERTISING

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