• Гідрологія і Гідрометрія
• Господарське право
• Економіка будівництва
• Економіка природокористування
• Економічна теорія
• Земельне право
• Історія України
• Кримінально виконавче право
• Медична радіологія
• Методи аналізу
• Міжнародне приватне право
• Міжнародний маркетинг
• Основи екології
• Предмет Політологія
• Соціальне страхування
• Технічні засоби організації дорожнього руху
• Товарознавство продовольчих товарів

Consumer advertising

There are two kinds of goods bought by a general public, consumer goods and consumer durables, which together with consumer services are advertised through media addressed to appropriate social grades.

Consumer goods

These are the numerous goods may be found in the shops. These goods which enjoy repeat sales like foods, drinks, confectionery and toiletries are called Fast Moving Consumer Goods, (FMCGs).

Consumer durables

Consumer durables are such goods which are usually more expensive and less frequently bought by consumers. So consumer durables are considered to be of more permanent nature than consumer goods and include clothes, furniture, domestic appliances, entertainment goods like radio, television and video and mechanical equipment like lawn-mowers and motor-cars.

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4. Advertising Design
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6. ADVERTISING MEDIA
7. Consumer Decision-Making Process
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9. Marketing and advertising in industry
10. Media of recruitment advertising
11. Read the short profile below of Dimmen Herwarden, a manager with a major American consumer Products company.

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