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Media of recruitment advertising

There are some categories of press inviting recruitment advertising.

(a) National newspapers. Different newspapers appeal to different target groups, e.g. the Daily Telegraph and Sunday Times and the teachers’ advertisements in the weekly education feature in the Guardian and the Independent. Only very few jobs are advertised in the popular tabloids.

(b) Trade, technical and professional journals. These journals are obvious for recruitment advertising. They addressed to those having special skills, qualifications and experience. For example, jobs are advertised in Campaign and public relations in PR Week.

(c) Regional press. Local dailies and weeklies are used to advertise jobs offered by local employers.

NOTE: Many of the publications listed in (a)-(c) are bought and read for the purpose of seeking work or changing jobs.

(d) Free publications. A number of free distributed publications gain their revenue chiefly from recruitment advertising, e.g. those which are distributed in the streets by office workers to inform people that some firms need vacancies for jobs such as secretaries. Recruitment advertising is also a typical feature for free newspapers delivered weekly to homes.

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