Advertising Design

Unit 13. Advertising and Web Design


Like other art fields, graphic design has been by advances in technology. One of these was the invention of the printing press in 1438. This advance made it possible to produce . of printed material at one time. It also gave rise to the branch of art known as page layout. Layout designersare graphic artists who arrange text and illustrations and prepare the material for printing. Some of these designers work , while others work on magazines andnewspapers.

Another more recent invention that has streamlined publishing design is the . It has given rise to desktop publishing. This is the use of a computer and special software and graphics on a page. Computers have allowed designers to do page layout in a fraction of the time it previously took.


Ex.4. , :

1. If I come home late, Ill go to bed at once.

2. If I were a scientist I should invent a time machine.

3. If she goes to the wood, she ll gather many mushrooms.

4. If we had translated the article yesterday, we should have gone to the theatre with you.

5. If I were you , I would buy that ring.

6. If I live in the country, Ill often go in the wood.

7. If I had joined you in fishing you should have caught a lot of fish.

8. If I fall ill, Ill go to the doctor.

9. If I were a composer, I should write beautiful music.

10. If they see their friends, theyll be very glad.


Ex.5. .

Ex.6. , :

1. If you lose my money Ill be very angry

2. If he were at home he would have a very good time.

3. If I had learned my lesson I should have got a good mark.

4. If she had asked us to help her she would have done her homework well.

5.If I find my book Ill be very glad.


1. ?

2. Publishing

Ex. 1. :

One field in which there is a great demand for creative art solutions is advertising design. This is an area of graphic art whose goal is to help inform, sell, or promote products or services. Figure 131shows an example of a work done in this field. Did you notice the boxed M that forms the tire tracks and the

cars license plate? This is the advertisers logo. Short for logotype, a logo is a special image representing a business, group, or product. Like publishing designers, advertising designers are concerned with layout. Some advertising designers work on newspaper or magazine ads. Others design commercials for television. The success of their work is measured by the impact the message has on the viewer. Can you think of an advertisement that has left an impression on you?


(figure 131)Mary Baum. Maritz Automotive Research Group brochure. 1998.


  1. Control Unit Design
  2. Web Design

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