• Гідрологія і Гідрометрія
• Господарське право
• Економіка будівництва
• Економіка природокористування
• Економічна теорія
• Земельне право
• Історія України
• Кримінально виконавче право
• Медична радіологія
• Методи аналізу
• Міжнародне приватне право
• Міжнародний маркетинг
• Основи екології
• Предмет Політологія
• Соціальне страхування
• Технічні засоби організації дорожнього руху
• Товарознавство продовольчих товарів

GRAPHIC ARTISTS

Unit 12. The Art of Graphic Design

Мистецтво графічного дизайну

Ex. 1. Прочитайте та перекладіть текст:

You live in a world filled with visual art. Artists create the television commercials you see and the packaging of products you use. Some artists create billboards, others posters. There was even an artist who designed the book you are holding.

These artists are known as graphic artists. They are art professionals who work in the field known as graphic design. Graphic designis the field of art that uses pictures and words to instruct or communicate a specific message. Look around your classroom. What graphic design symbols and images do you see?

Graphic artists have been around for as long as there has been written communication. The page from a prayer book shown in Figure 12–1dates to the late 1300s. It was printed and illustrated by an artist called an illuminator. Professional illuminators were considered craftspeople. The illustrations in early handmade manuscripts were called illuminations.

The name comes from the media used, which often included gold leaf and paint made of crushed gems. These materials made the works glitter with light. Graphic artists today work in many different fields. Each area has its own special tasks and job title. Some of these fields are publishing, illustration, advertising, and Web design. Sometimes graphic artists work together as members of a larger creative team. Most of them use computers to create their designs. What are some other career choices you can identify involving graphic artists?

Figure 12–1

Ex. 2. Складіть п’ять запитань до тексту.

Ex. 3. Заповніть пропуски використовуючи слова в дужках:

(Graphic, influenced, on books, multiple copies, digital computer, to combine text)

Читайте також:

1. Geographical position of the British Isles
2. Orthographic Dictionaries
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4. The story of graffiti tells us a lot about social history, the hip-hop movement and artists in the USA.

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