• Гідрологія і Гідрометрія
• Господарське право
• Економіка будівництва
• Економіка природокористування
• Економічна теорія
• Земельне право
• Історія України
• Кримінально виконавче право
• Медична радіологія
• Методи аналізу
• Міжнародне приватне право
• Міжнародний маркетинг
• Основи екології
• Предмет Політологія
• Соціальне страхування
• Технічні засоби організації дорожнього руху
• Товарознавство продовольчих товарів

Marketing and advertising in industry

Once a textiles product has been designed and made it has to be sold. Marketing is the way in which a manufacturer or retailer promotes their products. Marketing, however, is more than just about selling. It involves finding out what people need, manufacturing commercially viable products, setting realistic prices, promoting products and selecting a suitable place to sell them.

Marketing begins with researching consumer needs. A company discovers a possible gap to the market and employs a market research company to investigate. It could be very expensive to manufacture goods in quantity without first researching the market surveys, questionnaires and interviews are some of the methods used. The market research company presents its findings to the client in a presentation which uses text, graphics and charts.

Advertising is any type of media communication designed to inform and influence existing or potential customers. The cost of advertising is a major marketing expense, but essential if goods are to be sold at a profit. Initially, profits on new products are small, but if the market research company has successfully identified a product which meets a need and the advertising is successful, profits will be made. A company has to communicate with potential customers and promote their products.

Promotion concerns include raising customer awareness of the product; explaining the working capabilities of the product; explaining how the product will suit the customer's needs; and persuading customers to continue buying or to buy for a first time.

Many large companies employ advertising agencies to run their advertising campaigns. Products are advertised through the media to influence buying decisions, help sell more products and promote a good public image for the company. Media options include: magazines, newspapers (national, local, trade); TV, radio and cinema; posters – billboards and transport; directories (Yellow Pages); electronic - e-mail and the internet. Different media are used to attract different groups of consumers.

Unit 10

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