• Гідрологія і Гідрометрія
• Господарське право
• Економіка будівництва
• Економіка природокористування
• Економічна теорія
• Земельне право
• Історія України
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• Медична радіологія
• Методи аналізу
• Міжнародне приватне право
• Міжнародний маркетинг
• Основи екології
• Предмет Політологія
• Соціальне страхування
• Технічні засоби організації дорожнього руху
• Товарознавство продовольчих товарів

Dialogue No 1 (222 words)

MarkBrown, the Marketing Director of SWACorporation, is speak­ing with Jennifer Harvey, a Sales Manager of Eckener Verlag Ltd.

MARK: I have told you something about our new product -now does anyone have any questions?

JENNIFER: Could you give us some indication of cost?

MARK: Are you interested in factory gate price or unit price?

JENNIFER: Well, to tell the truth we are interested both in factory gate price and in unit price.

MARK: You know, I must admit that the selling costs for this equipment proved to be very high and that is why we had to fix the factory gate price as high as $1500.

JENNIFER: In this case the retail margin would be very low. As a matter of fact, we wanted to place a contract to pur­chase two thousand items.

MARK: Oh, I appreciate your interest and my company is always willing to offer a generous discount, what do you say to a 5% discount?

JENNIFER: That's not encouraging, I'm afraid. I believe the demand curve for your equipment will come down if you don't reconsider your pricing policy.

MARK: Frankly speaking, I was sure that there exists an inelas­tic demand for our production. We have been in the market for so long that we don't need any penetration strategy.

JENNIFER: OK, let's wait for the Leipzig Fair to reveal the state of affairs and show who is going to win in this price war. MARK: That's right, let's wait and see.

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