DISCUSSING A PROMOTIONAL CAMPAIGN
6* Before you listen to Dialogue No 1 use Glossary to match the words below with their definitions.
1. promotional campaign
2. promotional tools
3. promotional mix
4. promotional budget
5. promotional discount
6. chat-show
7. point-of-sale merchandising
8. at a premium
9. promotional allowance
10.free samples
a. a television or radio programme in which well-known people are invited to talk about various topics
b. special discount offered as part of the promotion for a product
c. material used in promotion, such as display materials and sales literature
d. coordinated activities toincrease sales of a new product
e. difficult to obtain and more expensive than usual
f. samples of good not costing any money
g. forecast costof promoting a new product
h. discount which is offered to a buyer in return for some promotional activity
i. organizing the display and promotion of goods in retail outlets
j.combination of all the elements that make up a company's promotion
Читайте також: - DISCUSSING A CONTRACT
- DISCUSSING A CONTRACT
- RUNNING AN ADVERTISING CAMPAIGN
- В. Make up dialogues discussing good and bad table manners. Use the material of Section A for questions and that of Section В for answers.
Не знайшли потрібну інформацію? Скористайтесь пошуком google:
|
|