• Гідрологія і Гідрометрія
• Господарське право
• Економіка будівництва
• Економіка природокористування
• Економічна теорія
• Земельне право
• Історія України
• Кримінально виконавче право
• Медична радіологія
• Методи аналізу
• Міжнародне приватне право
• Міжнародний маркетинг
• Основи екології
• Предмет Політологія
• Соціальне страхування
• Технічні засоби організації дорожнього руху
• Товарознавство продовольчих товарів

Choose a hotel in your city and describe some of the market segments that the hotel targets at. What variable(s) did the hotel use to segment its overall market?

Hotel “….” Address:…..

Unit 7 Sales Promotion

Sales promotion is about short-term incentives to encourage the purchase or sales of a product or service. There are two main kinds of promotional strategy: push promotions and pull promotions.

A push promotional strategy is the company makes use of its sales force to create consumer demand of a product. Push promotions include: Point-of-sales (POS) displays, cooperative advertising, advertising materials, traditional and electronic collateral material, and convention and owners’/managers’ meeting.

On the other hand, pull promotional strategy is that the company needs to spend a lot on advertising to build up consumer demand for its product. Pull promotions include sampling, price reduction promotions, coupons combination offers or bundling, premiums, contests and sweepstakes.

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