A. Look at the pie-chart and say whether other search service providers operate in the Russian market. Do you check their ads more than once?

(the source: http://www.iphoned.net/category/apple-vs-nokia/ )


B. Now read the article and answer the questions:

With the Launch of iAd by Apple many companies are choosing to advertise with them instead of Google or Microsoft. Businessweek.com reported that Apple may control as much as 21% of the market by the end of the year. Google will drop to 21% from last years holding of 27% and Microsoft, who was only just getting into ads, will drop to just 7% from last years 10%.

Not bad for Apple, who wasnt even in the mobile advertising market until they bought Quattro Wireless and announced iAd back at WWDC 2010.

Unilever, whose first iAd made its debut in July, is extremely happy with the results of its ad campaigns, Rob Master, the companys North American media director, says in an interview.

More than 20 percent of people who click on Unilever iAdswhich feature video and an interactive gamecheck out the ad a second time, he says.

Natalie Kerris, a spokesperson at Apple, reports that since June the number of brands that use Apples iAd has doubled. This trend isnt just affecting Google and Microsoft either as both Nokia and Yahoo ad services are suffering as well.

Have you seen iAds in your apps? Are you any more likely to check out the products showcased in an iAd compared to a Google AdMob ad, or an ad from another network? Is Apple really offering a better experience for both advertisers and end users?

(the source: adapted from http://www.iphoned.net/category/apple-vs-nokia/ )


  1. A Good Mother
  2. A) Practise using the words and word combinations in bold type to make other comparisons between some two-four regions of Russia. Write your best sentences down.
  3. A) Read the words describing the qualities required for the legal profession and translate them into Russian. Use a dictionary.
  4. A. Before you listen, say when you visit another city, what do you enjoy/not enjoy doing?
  5. A. Match pictures 1 7 with their descriptions 1) 6).
  6. A. Match professions with their definitions.
  7. A. Solve the quiz and check your answers.
  8. A. What countries is English the first language? Match English-speaking countries with their national flags and capitals.
  9. Air Traffic Service
  10. Ask your friend questions in English about their content. Summarize his/her answers.
  11. B) Give a short description of some other disease using a few phrases from the text above.

: 880

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V. Listening. Public Holidays Worldwide. | II. Reading

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