Talk No 1 (332 words)

A TV narrator is presenting one of the most successful and popular women of her time, Mary Kay Ash.

Today I am going to tell you about a woman who built the first female corporate culture and who became one of the most successful entrepreneurs in cosmetic business. I am sure you have guessed right, it's Mary Kay Ash.

In 1963, when she was forty-five and when most American women did not hold full-time jobs, Mary Kay launched a direct-sales cosmetics company run by women. From modest origins in a Dallas storefront, Mary Kay Cosmetics grew into a vertically integrated corporation with annual sales of over $950 million. In 1976 it became the first company chaired by a woman to be listed on the New York Stock Exchange.

Mary Kay was born in 1918 in Hot Wells, Texas. At seventeen she married Ben Rogers, a local musician and radio personality. The young couple had three children within seven years. Mary Kay found a job with a direct-sales company because it was a good-paying job with flexible hours. When her husband divorced her in 1945 she had to raise her children as a single mother.

In 1963, she decided to form her own direct-sales cosmetics company. Mary Kay built a new corporate culture based on the education, participation, and authority of women.

In 1966, she decided to rebuild her personal life. She married Mel Ash, a businessman whom she had met on a blind date.

In 1972, with several thousand employees and $18 million in sales Mary Kay Cosmetics was one of the nation's largest private employers of women.

Her success is based upon sound business practices combined with tenacity and original thinking - about the market place, about corporate structure, and about women themselves.

In 1994, the company celebrated another record-breaking year, one in which sales totaled $850 million. Her company's structure inspired hundreds of thousands of saleswomen to become small-business operators. She encouraged their self-esteem and confidence through constant positive reinforcement and material rewards. In one of her books Mary Kay wrote "I believe in the personal touch, because it makes every human feel appreciated."

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MARY KAY ASH AND WALT DISNEY	\|	Talk No 2 (365 words)

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