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C. Guess the meaning of these words from the way they are used in the text.

1. Does “decade” mean a) a century?

b) ten years?

2. Can “giant” be described as a) extremely large and strong?

b) relatively weak?

3. Is “reproach” a) a feeling of sorrow?

b) a feeling of happiness?

4. Is “ heyday” the period of time when smb / smth was

a) most powerful, successful, rich?

b) most miserable, unlucky?

5. Does “augment” mean a) to decrease?

b) to increase?

6. Is “small fry” a) a mighty company?

b) a company of no importance?

7. Is “rival” a person or a company that

a) is competing with you

b) is helping you

8. Does “at large” mean a) in particular?

b) in general?

9. Is “upstart” a company that a) has suddenly risen to wealth, a higher position?

b) has suddenly lost its power and wealth?

D. Make up collocations with the words from columns A and B, then fill in the gaps in the sentences below:

1. There are some crucial ways in which Google differs _______ Microsoft.

2. ________ a start, Google is a far more innovative company.

3. Microsoft, _______ contrast, has stagnated ________ a result of its size and dominance.

4. It is still capable ________ innovating in markets in which it has strong rivals.

5. Microsoft established a lucrative monopoly centred _______ its propriety operating system.

6. Google will have to work _______ to stay on top.

7. Google is now too powerful for its own good, or that of the industry, or indeed of the world ______ large.

8. Microsoft and other bid Internet firms are now __________ various alliances in order to provide a counterweight to the new behemoth.

9. Microsoft is least innovative in the markets in which it ________ the least competition, though it is still _________ of innovating in markets in which it has strong rivals.

10. Google ________ the technological zeitgeist.

11. A proprietary lock-in is where the ____________ with Microsoft breaks down.

12. If an investment (= money you have given to a bank or a company in order to make a profit) ____________ a large sum , you receive the money you have made from it.

13. He's more ____________ infection because of his injuries.

14. The country is in the process of making ___________ military rule ___ democracy.

E. Answer the questions:

1. What company dominated the computer industry during the mainframe era?

2. Who wore the crown in the PC era?

3. Why does Google embody the technological zeitgeist?

4. For what reasons is using Google’s internet services a matter of life or death for on – line businesses?

5. Why are small fry lucky enough to be acquired by Google?

6. In what ways does Google differ from Microsoft?

7. What was IBM’s dominance based on?

8. Is it possible to establish a proprietary lock- in today?

9. What is Google’s market share in search?

10. Is a sole dominance possible in the internet age?

F. Using the words in bold from the text make up a questionnaire based on the following issues:

· a permanent e-source of information;

· the frequency of its use;

· the most popular cites;

· the information relevance;

· moving with the times;

· the consequent personal isolation;

· harmful impact of e-gadgets;

· possible perspectives.

Читайте також:

1. A) COLLOQUIAL WORDS
2. A) Match the words on the left with the expressions on the right.
3. A) Match the words to make word combinations
4. A) Practise using the words and word combinations in bold type to make other comparisons between some two-four regions of Russia. Write your best sentences down.
5. A) Read the words describing the qualities required for the legal profession and translate them into Russian. Use a dictionary.
6. A. Do you know these famous Britons? Do these puzzles and read three more noted Britons.
7. A. Sarah and Ken are having an argument. Read what Sarah says and complete the dialogue with Ken’s answers from the box below. Then try to guess his last answer.
8. A. The adjectives below can be used to describe inventions or new ideas. Which have a positive meaning? Which have a negative meaning?
9. A. You will hear a manager interviewing a person for a job. Listen out for these verbs, and then use them to complete sentences 1-5.
10. Analyze the meanings of the italicized words. Identify the result of the changes of the connotational aspect of lexical meaning in the given words.
11. And write your own sentences with the same words and phrases.
12. Answer the following questions about the text.

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