Unit 2 Listening 4(7)

1. The Starbird Group received good news this morning. The company, which owns over a hundred hotels in Great Britain, has agreed to sell 30% of its shares to Italian entrepreneur Luigi Vieri. The shares were valued at £70 million. Shares in the group rose on the London Stock Exchange. They closed at £3.50.

2. The Swedish furniture company IKEA has a new way of paying its employees their annual bonus. The money from all of today’s sales will be shared between the staff.

3. The Bank of England today announced an increase of a quarter of one percent in its base rate. Banks immediately announced increases in interest rates. Shares fell as a result of this news.

4. It was announced today that AGF, France’s second largest insurance company, will be taken over by Allianz to create a large pan- European insurance company. The headquarters of the new group will be in Germany.

Unit 4 Listening 3(9)

In the period from February to March, the following price changes were noted. The price of milk went up from a dollar fifty to a dollar sixty a quart while the price of an 18-ounce container of yogurt stayed the same at two dollars and fifty cents. The price of the loaf of bread increased slightly from three dollars to three dollars and five cents. Sugar also went up in price from one dollar a pound to one dollar and five cents. The price of apples saw a twenty-cent increase. A pound

also went up. The price of a box of 100 tea bags went from two dollars twenty to two dollars thirty cents. The only item to go down in price was coffee. An 18-ounce can cost four dollars in February and three dollars and fifty cents in March.

Unit 5 Listening 5(11)

Int = Interviewer, KJ = Keith Jackson

Int: The global market place is very competitive; how can a company become a market leader?

KJ: Well, I think basically by having a good product and using good marketing. But to become a market leader there are three main strategies, I think – cost, so reducing cost, producing more cheaply, selling more cheaply; er differentiation – that is making your products appear very special in the market place, and innovation – so finding new products and new ways to market products, which is particularly important in the, as you said, the global market.

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